Categoria: Tendências

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports. The post Schema, LLMs & The Low Bar For ‘Evidence’ In GEO appeared first on Search Engine Journal.

Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.

Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.

This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI…

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.

Electronic Arts has a plan to offset rising game costs: it’s called advertising.

Twin projections from holdco WPP and Madison & Wall, peg rising search spend amid a resilient ad economy, which is still expected to grow despite headwinds.

Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs.

Plus, the five key questions marketers have to ask about AI platform pitches.