Categoria: Tendências
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Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.
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Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
Monks’ Amy Luca shares insights on balancing timely and timeless marketing in the creator economy.
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12 Best Product Tours Software
According to ProfitWell by Paddle, SaaS growth (as measured by CAGR) peaked in 2022. So if you’re building a SaaS business today, you need every possible tool to grow users and reduce churn. One of the most powerful categories of tools for onboarding and retaining users… The post 12 Best Product Tours Software appeared first…
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Gain Greater Search Visibility With AI Overviews [Webinar]
Join us as we explore an in-depth analysis of 120,000 Google queries, uncovering critical insights into Google’s AI Overviews, and how to utilize them effectively. The post Gain Greater Search Visibility With AI Overviews [Webinar] appeared first on Search Engine Journal.
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Google: Page-Level & Site-Wide Signals Both Matter For Rankings
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. The post Google: Page-Level & Site-Wide Signals Both Matter For Rankings appeared first on Search Engine Journal.
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Google Strengthens Policy Against Site Reputation Abuse
Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first-party oversight. The post Google Strengthens Policy Against Site Reputation Abuse appeared first on Search Engine Journal.
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16 Best Website Monitoring Tools in 2024 (Free & Paid)
Check out our list of the top website monitoring tools that can help you track uptime, rankings, and more.
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What Is SaaS Marketing? 7 Steps to Get Started
SaaS marketing is everything a cloud-based software company does to attract audiences and convert them.
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How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a gateway to new opportunities for innovative technologies. A combination of contextual advertising, privacy initiatives, first-party data and alternative IDs will likely form the backbone of future digital marketing strategies. While the exact
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Google Rolls Out AI-Powered In-Store Shopping Tools
Google announces AI-powered in-store shopping features and expanded payment options ahead of the holiday retail season. The post Google Rolls Out AI-Powered In-Store Shopping Tools appeared first on Search Engine Journal.