Categoria: Tendências

AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively. The post AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content appeared first on Search Engine Journal.

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

The new open-weight models from OpenAI deliver strong reasoning performance, with a tradeoff in hallucinations. The post Why OpenAI’s Open Source Models Are A Big Deal appeared first on Search Engine Journal.

Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.

What’s a creator worth? It depends who’s asking.

The lawsuit against Google was filed earlier this week in the U.S. District Court for the Eastern District of Virginia – the same district as the ongoing ad tech antitrust case.

For leaders managing creative teams or seeking out talent in fields including media, entertainment, fashion and design, the initiative promises critical AI insights.

The creator economy is earning its keep on earnings calls.

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.

Anthropic has released Claude Opus 4.1, which is said to deliver better coding and agent performance with improved safety. The post Claude Opus 4.1 Improves Coding & Agent Capabilities appeared first on Search Engine Journal.