Categoria: Tendências

This WTF guide, sponsored by Dstillery, dives into what multimodal AI is, the many ways it can be used and how it can solve both current and future challenges for advertisers. As AI adoption accelerates in advertising, the technology itself is evolving beyond what most advertisers initially encountered. Early applications of generative AI and large

Kenneth Suh, Chief Strategy Officer, Nexxen For years, brands and agencies have regarded their first-party data as the ultimate asset for navigating the complexities of a privacy-first, post-cookie digital ecosystem. That perception is correct — first-party data does offer unparalleled precision and trust — though it takes a narrow view, overlooking the fact that this

Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. The post Google Reports Search Console Page Indexing Report Delays appeared first on Search Engine Journal.

New research exposes how just a few hundred malicious documents can plant backdoors in AI models and distort product comparisons. The post AI Poisoning: Black Hat SEO Is Back appeared first on Search Engine Journal.

Choosing between pipeline and revenue focus defines how campaigns behave, how performance is judged, and how reliably PPC contributes to profit. The post Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? appeared first on Search Engine Journal.

AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers The post Pragmatic Approach To AI Search Visibility appeared first on Search Engine Journal.

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.

The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck

Digiday+ Research conducted a survey among nearly 40 publisher professionals in Q3. Here is what they had to say about their different revenue sources.