Categoria: Tendências

In another push for greater control, brands are turning to creator-created content in their influencer campaigns.

Publishers are increasingly creating and filling the role of the AI negotiator, tasked with working with tech companies and platforms to strike deals and reshape publishers’ businesses.

There’s reasons to be cheerful (well, cautiously optimistic) about the ad economy. Because the gloom expected earlier in the year hasn’t really materialized.

Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.

Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers. The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.

Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.

Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.

Lucy Markowitz, svp, gm U.S. marketplace, Vistar Media Performance marketing was long considered a silver bullet to optimize ad campaign performance. It promised growth, visibility and scale. But after years of chasing clicks and conversions, cracks in this approach are starting to show. Performance marketing success has become diluted and lost its grounding in business

Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes. The post Effective SEO Organizational Structure For A Global Company appeared first on Search Engine Journal.