Categoria: Tendências
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Ad Tech Briefing: Consolidation in a ‘Hunger Games scenario’ – and a true loss for the industry
Analysts predict various means of consolidation. and notes on the sad passing of OpenX CEO John Gentry.
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Not all creators are the same: How the creator economy breaks down by business model
Breaking down the creator economy by business model, from audience-owned media companies to micro creators with a niche.
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How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade.
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As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketers were just getting used to how to show up organically in the platform. Now they have to figure out the next phase: paid.
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The top AI platforms for publishers, ranked
Digiday’s Jessica Davies and Sara Guaglione joined the Digiday Podcast to handicap the more than a half-dozen AI platforms, from Amazon to OpenAI, that have begun doing business with publishers.
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What AI APP Can Write an Essay?
What AI APP Can Write an Essay? As a student, managing your time effectively between assignments, homework, and extracurricular activities can be difficult. Writing tasks for school, college, or personal projects often require significant time and focus. Thankfully, AI writing tools can assist in simplifying this process, enabling […] The post What AI APP Can…
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How To Analyze Google Discover
Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility. The post How To Analyze Google Discover appeared first on Search Engine Journal.
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Revolutionizing Ad Campaigns: The Top 7 AI Music Makers for Commercial Success
Revolutionizing Ad Campaigns: The Top 7 AI Music Makers for Commercial Success in 2026 The advertising landscape is shifting rapidly. Gone are the days of spending thousands on generic stock audio licensing. Today, the AI music maker is the secret weapon for agile marketing agencies and independent creators. […] The post Revolutionizing Ad Campaigns: The…
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How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
Learn how to balance upper and lower-funnel budgets across paid search and social, backed by research, frameworks, and practical strategies to drive long-term growth. The post How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel? appeared first on Search Engine Journal.
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Head Of WordPress AI Team Explains SEO For AI Agents
James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. The post Head Of WordPress AI Team Explains SEO For AI Agents appeared first on Search Engine Journal.