Categoria: Tendências
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Cohorts, Clusters, And The Coming AI Ad System
The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content. The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.
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Building Brand Identity: How To Define Who You Are
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.
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5 AI Trends Shaping Innovation and Increasing ROI in 2025
5 AI Trends Shaping Innovation and Increasing ROI in 2025 Over the last few years, Artificial Intelligence (AI) has shifted beyond experimental application to becoming the foundation of business strategy. The fact that the pace of AI integration is gaining momentum is not the only thing by 2025 […] The post 5 AI Trends Shaping…
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Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search. The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.
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Magnite hints at potential future legal action against Google
On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’
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Why Quality Matters in Explainer Video Production Services
Why Quality Matters in Explainer Video Production Services Explainer videos have become key business assets in the digital landscape. They break down complex ideas so that a broader population can understand them. Yet, there is one thing that truly differentiates a successful explainer video, and that is quality. […] The post Why Quality Matters in…
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![5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]](https://canalgrowthmarketing.com.br/wp-content/uploads/2025/08/search-engines-5511dd3_2021-03-12-080918-vhgvqM.jpeg)
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
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6 AI Marketing Myths That Are Costing You Money [Webinar]
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
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Elon Musk outlines AI-led Grok future for advertising on X
With Linda Yaccarino out of the picture, Elon Musk is once again acting as X’s main conduit to marketers.
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AI turns creative into a repeatable system
Marketers move to operationalize creative work.