Categoria: Tendências

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance. The post Google Redesigns How Search Ads Are Labeled appeared first on Search Engine Journal.

Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal.

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. The post Google Explains Next Generation Of AI Search appeared first on Search Engine Journal.

Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.

Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI’s Sora and Meta’s Vibes enter the fray.

Etsy sellers weigh in about the platform’s new partnership with OpenAI, which marks a major development in how consumers are using AI engines to shop.

Sincera co-founder Mike O’Sullivan is hopeful that a GAM breakup can rejuvenate publishers’ yield-management prospects.

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. The post Google Adds AI Previews To Discover, Sports Feed Coming appeared first on Search Engine Journal.

YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom. The post YouTube Upgrades Shorts Editor With Timeline View appeared first on Search Engine Journal.