Categoria: Tendências
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WordPress Advanced Custom Fields Extended Plugin Vulnerability
A vulnerability in an ACF addon plugin installed in 100k websites enables unauthenticated attackers to gain administrator privileges. The post WordPress Advanced Custom Fields Extended Plugin Vulnerability appeared first on Search Engine Journal.
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The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide]
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively. The post The Smart Way To Take Back Control Of Google’s Performance Max [A Step-By-Step Guide] appeared first on Search Engine Journal.
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OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is focused on constructing the machine before worrying about selling what comes out of it.
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As U.S. courts near a remedy, Europe puts Google’s ad tech concessions under the microscope
The European Commission is probing the industry’s response to Google’s proposed behavioral remedies.
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‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
Microsoft’s CEO just handed ad execs a survival guide for the agentic era.
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Future of TV Briefing: YouTube develops new program to pitch brands on top creators’ shows
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.
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Bold Call: OpenAI’s ads pivot may come too little, too late
Advertising is coming to ChatGPT, but not fast enough to outrun incumbent platform giants — one in particular.
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OpenAI Search Crawler Passes 55% Coverage In Hostinger Study
Hostinger analyzed 66.7B bot requests across 5M+ hosted sites and found AI training crawlers are blocked more often, while OpenAI’s search bot expands. The post OpenAI Search Crawler Passes 55% Coverage In Hostinger Study appeared first on Search Engine Journal.
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How publishers leverage community as a personalization and revenue tool
Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes. As acquisition costs rise and audience data becomes harder to access, publishers are increasingly turning to community not as an engagement tactic, but
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Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign