Categoria: Tendências
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Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
The CPG giant has created an AI-augmented in-house production system. Could it be a template for others?
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Are Reviews Shaping What LLMs Say About My Local Business?
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.
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Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. The post Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis appeared first on Search Engine Journal.
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OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery. The post OpenAI Study Mode Brings Guided Learning to ChatGPT appeared first on Search Engine Journal.
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Google AI Mode Update: File Uploads, Live Video Search, More
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search. The post Google AI Mode Update: File Uploads, Live Video Search, More appeared first on Search Engine Journal.
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Sharethrough, Contentful and Yahoo are among this year’s Digiday Technology Awards finalists
This year’s finalists for the Digiday Technology Awards reflect the rapid evolution of digital marketing, where AI-powered personalization, omnichannel programmatic strategies and privacy-first approaches are driving innovation. As regulations grow more strict, companies are prioritizing data compliance while exploring advanced identification tools in a changing ID environment. Strategic partnerships and integrations have also emerged as
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AI Halftime Report H1 2025
Kevin Indig breaks down AI’s toll on traffic, publishers, and organic visibility, and why the second half of 2025 may hit even harder. The post AI Halftime Report H1 2025 appeared first on Search Engine Journal.
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Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back. The post Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration? appeared first on Search Engine Journal.
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AI Mentions: How to Get LLMs to Mention Your Brand
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
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7 SEO Certifications Real Learners Recommend
The best SEO certifications come from Semrush, Udemy, Hubspot, Blue Array, CXL, DMI, and Coursera.
