Categoria: Tendências

Google AI Mode traffic bug fixed after organic search was mislabeled as direct traffic in Analytics. The post Google Fixes AI Mode Traffic Attribution Bug appeared first on Search Engine Journal.

Get a comprehensive HTML tags list + free checklist categorized by function to boost your site‘s SEO

Lindsay Shelton, director, North America, VIOOH Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Brands need guaranteed access to premium screens — those high-traffic, high-visibility environments that turn heads to drive engagement and action — but traditional

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results. The post Is SEO Still Relevant In The AI Era? New Research Says Yes appeared first on Search Engine Journal.

Search engines now surface answers, not just links. This article covers how to structure your WordPress site for better visibility and authority. The post Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features appeared first on Search Engine Journal.

Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the web the way we do” The post Google’s CEO Says AI Overviews Website Referrals Are Increasing appeared first on Search Engine Journal.

Join us for a tactical webinar that breaks down how to track, measure and respond to traffic loss caused by AI Overviews. The post The Overlooked Traffic Drop Caused by AI Overviews [Webinar] appeared first on Search Engine Journal.

For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility.

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

MasterCard CMO Raja Rajamannar explains the brand’s creator marketing approach — and why influencer activity could eclipse TV.