Categoria: Tendências

Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create Web Congestion appeared first on Search Engine Journal.

Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Wash and guest John Shehata. The post Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata appeared first on Search Engine Journal.

Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? appeared first on Search Engine Journal.

Google’s Thematic Search patent describes a system that closely parallels how AI Mode’s Query Fan-Out technique generates summaries The post Google’s Query Fan-Out Patent: Thematic Search appeared first on Search Engine Journal.

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.

The disruption of AI flares up adland’s decades-old concerns around disintermediation.

The fragile promise of in-house agencies meets economic reality.

Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.