Categoria: Tendências

Google Discover is a personalized content feed. Optimizing for it can boost your traffic, visibility, and reach.

Google’s Gary Illyes explains the process of indexing content and offers a tip on how to improve crawl budget. The post Google Explains The Process Of Indexing The Main Content appeared first on Search Engine Journal.

Google’s John Mueller advises checking whether your ecommerce store is accessible to AI agents. The post Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI appeared first on Search Engine Journal.

Despite mounting regulatory pressure, analysts have few questions on the fate of Google’s core ad tech assets.

What’s in, what’s out, and who’s getting paid in the creator economy as 2025 unfolds—plus AI regulation fallout and the latest on M&A in media.

Execs that Digiday caught up with said that Meta has confirmed its working on something in search, but remains tight-lipped on the details.

For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.

Despite expectations for an uncertain second half of the year, Pacsun’s CEO said she doesn’t expect for “large shifts,” in how the company works with creators.

Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows. The post Which Marketing Jobs Are Most Affected by AI? appeared first on Search Engine Journal.

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. The post Google Warns: CSS Background Images Aren’t Indexed appeared first on Search Engine Journal.