Categoria: Tendências
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The AI Search Effect: What Agencies Need To Know For Local Search Clients
Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today’s search engines. The post The AI Search Effect: What Agencies Need To Know For Local Search Clients appeared first on Search Engine Journal.
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With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.
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Digiday+ Research: 5 charts on the state of retail media
Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.
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Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
Ars X Machina has commercially its agile mix modeling proprietary platform, which aims to deliver full campaign measurement across offline and online channels — the full funnel.
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How Publicis Group made AI pay off
That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).
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Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.
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Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry)
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
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5 SEO Tactics to Be Seen & Trusted on AI Search [Webinar]
Learn 5 SEO tactics to improve visibility, trust, and traffic in AI search results. Adapt your strategy for ChatGPT, SGE, and other answer engines. The post 5 SEO Tactics to Be Seen & Trusted on AI Search [Webinar] appeared first on Search Engine Journal.
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WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code
WordPress WPBakery plugin vulnerability enables attackers to upload and execute malicious scripts The post WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code appeared first on Search Engine Journal.
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From clicks to curation: How publishers can reclaim control of the media ecosystem
Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media