Categoria: Tendências

The fifth installment of Digiday’s CMO Strategies series examines how marketers are spending and measuring across social media platforms in 2025 — from Meta to TikTok.

Google’s Gary Illyes confirmed that AI-generated content does not have a negative impact on SEO. The post Google Says AI-Generated Content Will Not Cause Ranking Penalty appeared first on Search Engine Journal.

New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.

Search is evolving into semantic territory. Web Guide’s “query fan-out” changes how content is found, and how it must be created. The post Google Web Guide: How It’s Reshaping The SERP And What It Means For Your SEO Strategy appeared first on Search Engine Journal.

Structured data helps, but semantic HTML does the heavy lifting. Here’s a practical guide for making your markup meaningful again. The post Why Semantic HTML Matters For SEO And AI appeared first on Search Engine Journal.

Brave Search announced an AI Grounding API that enables users to connect AI systems to Brave Search’s authoritative search index. The post Brave Announces AI Grounding API With Plans Starting At Free appeared first on Search Engine Journal.

With all this newfound skill, executional ability and gained efficiencies, at what point are clients looking to agencies for payback?

Live shopping, with its direct clicks and sales, has more easily measurable conversion metrics than other forms of influencer marketing.