Categoria: Tendências

AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends. The post How Structured Data Shapes AI Snippets And Extends Your Visibility Quota appeared first on Search Engine Journal.

Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search. The post How Leaders Are Using AI Search to Drive Growth [Webinar] appeared first on Search Engine Journal.

Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today’s search engines. The post The AI Search Effect: What Agencies Need To Know For Local Search Clients appeared first on Search Engine Journal.

The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company.

Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail.

That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool).

BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.

This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.