Categoria: Tendências
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Ask A PPC: What Is The PPC Manager’s Role In The AI Era?
This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success. The post Ask A PPC: What Is The PPC Manager’s Role In The AI Era? appeared first on Search Engine Journal.
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Shopify Shares More Details On Universal Commerce Protocol (UCP)
Shopify’s Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal.
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More Sites Blocking LLM Crawling – Could That Backfire On GEO?
New data shows an increase in AI assistant crawling alongside declining AI model training access. The post More Sites Blocking LLM Crawling – Could That Backfire On GEO? appeared first on Search Engine Journal.
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Consulting Interview Preparation Guide: How to Get a Consulting Offer
Consulting Interview Preparation Guide: How to Get a Consulting Offer Consulting interview preparation today requires more than reading case books or watching free videos. Firms such as McKinsey, BCG, and Bain now combine traditional case interviews with digital assessments like McKinsey Solve, BCG Online Case, and Bain SOVA, […] The post Consulting Interview Preparation Guide:…
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How a Domain Name Purchase Can Prevent Brand Conflicts
How a Domain Name Purchase Can Prevent Brand Conflicts A unique domain name is crucial, as it acts as a company’s digital identity and primary online address. Choosing and securing the right domain is key to establishing a robust online presence and safeguarding a company’s reputation. Without this […] The post How a Domain Name…
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Media Briefing: The anatomy of the publishers’ SEO dilemma
As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.
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Dick’s invests in in-house influencers as brands seek control
Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.
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Albertsons is putting digital screens for ads in more than a third of its stores
The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.
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The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing
“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia
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Bold Call: AI will rewrite publishers’ websites in 2026
This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.