Categoria: Tendências

Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.

Strong international PPC strategy starts with precise control over location targeting, bidding, and conversion tracking so campaigns match how each market actually searches and buys. The post 13 Google Ads Settings To Check When Running International PPC Campaigns appeared first on Search Engine Journal.

New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic. The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search Engine Journal.

Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it. The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared first on Search Engine Journal.

Agency giant projects spending on ad networks operated by retailers, travel operators and financial services companies will exceed TV investment by end of this year.

While a influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space.

The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.

Ad execs said the industry is shifting toward a renewed transparency push driven as much by day-to-day operational pressure as by principle.