Categoria: Tendências

Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first on Search Engine Journal.

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.

Omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time,

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key point

Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels and formats to reach consumers, and people engage with ads in more varied ways than ever before. This raises questions: Should ads optimize for clicks, views, likes or something else? The consumer

We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search. The post Your Brand Is Being Cited By AI. Here’s How To Measure It appeared first on Search Engine Journal.