Categoria: Tendências

Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.

Snap’s senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026.

The platform, called Alli Buyer Cloud, sits inside PMG’s broader operating system Alli. It’s currently in alpha testing with three clients.

Hallucination and latency are two main reasons against incorporating AI agents in programmatic ad buying, though there’s still a place for AI agents in programmatic workflows.

The DSP/SSP company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.

Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them. The post Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 appeared first on Search Engine Journal.

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.

Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.