Categoria: Tendências

Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform. 

Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.

Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.

Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.

BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations. The post Most Major News Publishers Block AI Training & Retrieval Bots appeared first on Search Engine Journal.

The era of traditional search is changing. AI-powered answers are putting space between brands and the consumers conducting searches, and marketers are seeing a drop in the traffic being driven by search results. That shift is already measurable. Recent research from Acquia found that 62% of marketers have seen a decline in clicks and web

Google’s John Mueller says businesses relying on referral traffic should consider the ‘full picture’ of AI and prioritize based on actual usage data. The post Google’s Mueller Weighs In On SEO vs GEO Debate appeared first on Search Engine Journal.

The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he’s expected to maintain consistent growth among them.

Google’s John Mueller says “Page Indexed without content” errors typically indicate server or CDN blocking of Googlebot, not JavaScript issues. Here’s what to check. The post Google’s Mueller Explains ‘Page Indexed Without Content’ Error appeared first on Search Engine Journal.