Categoria: Tendências

What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025. The post Google Search Central APAC 2025: Everything From Day 2 appeared first on Search Engine Journal.

Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval appeared first on Search Engine Journal.

Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page data directly into applications. The API will provide consistently scaled search interest figures. These figures align more predictably than the current website numbers. Announced by Daniel Waisberg and Hadas Jacobi,…

Google’s Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI Mode. The post Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews appeared first on Search Engine Journal.

New promotions to AI-focused roles at The Washington Post and Forbes signal a turning point in how publishers view and operationalize AI.

Due to the widespread nature of creators’ FTC disclosure violations, there are no hard numbers regarding the rise or overall amount of undisclosed brand deals. But both creators and marketers said that they had observed a significant uptick in this activity across both genres and platforms.

Sir Martin Sorrell has never lacked for sharp opinions. That’s expected from the architect of the holdco company era. But lately, his commentary has gone from reflective to biting.

Marketers want more rigor from their creator investments and to do that they’re driving more investment in affiliate schemes.

Publishers told Digiday that unlike the March Google core update, the latest one was the more typical nail-biting rollercoaster.