Categoria: Tendências

This State of the Industry report, with partner insights from Instacart, explores how brands and agencies are expanding their audience reach through off-site retail media advertising. Retail media advertising’s popularity has surged over the past few years, with many retailers increasing their investments in this space as others venture into retail media for the first

This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty and promotions, and should instead implement a unified incentives marketing strategy to create long-term customer value and differentiate themselves in a competitive marketplace. Loyalty, promotions and discount programs are moving up the C-suite agenda as

Claire Nance, head of gaming business success strategy, Activision Blizzard Media What began three years ago as a forum to validate gaming’s potential has evolved into something more. This November, Gaming Day returned to New York City for its third year, initiated and organized by 4As and hosted by Activision Blizzard Media. The questions driving

An evidence-driven look at how paywalls can stabilize revenue, strengthen owned audiences, and reduce long-term dependence on volatile platform traffic. The post So You Want To Paywall? appeared first on Search Engine Journal.

In this Ask an SEO, Adam Riemer examines why digital PR delivers a stronger business case than link-driven tactics built for ranking manipulation. The post Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better? appeared first on Search Engine Journal.

A strategic framework for diagnosing organic traffic drops by separating tracking, brand, and SEO issues through smart data segmentation. The post Why Is Organic Traffic Down? Here’s How To Segment The Data appeared first on Search Engine Journal.

An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.

The best AI content marketing tools include Semrush‘s AI Visibility Toolkit and ChatGPT.

Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.