Categoria: Tendências
-
The Verifier Layer: Why SEO Automation Still Needs Human Judgment
Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO. The post The Verifier Layer: Why SEO Automation Still Needs Human Judgment appeared first on Search Engine Journal.
-
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers
Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure. The post Multimodal Search Is Reshaping The Funnel For SEOs And Marketers appeared first on Search Engine Journal.
-
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now. The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.
-
Google Explains Why They Need To Control Ranking Signals
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control. The post Google Explains Why They Need To Control Ranking Signals appeared first on Search Engine Journal.
-
The Rundown: Ad tech’s Q2 report card
Fortunes are fluctuating, despite earnings increases across the board… time for consolidation?
-
Tariff whiplash throws a wrench in brands’ supply chain diversification plans
Trump’s unpredictable tariff hikes are derailing brands’ supply chain diversification efforts, leaving companies struggling to plan amid volatile trade policy.
-
Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI
This person’s story illuminates the complex psychological and professional dynamics many workers are experiencing but rarely talk about.
-
In AI and data, WPP Media revives a playbook it thinks it can finally win
It’s a line that’s been making the rounds with clients in the U.S. and the U.K. for months, ad execs told Digiday.
-
Media Briefing: Amazon’s off-site ad push is becoming publishers’ post-cookie playbook
Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable.
-
Google Gemini Adds Personalization From Past Chats
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage. The post Google Gemini Adds Personalization From Past Chats appeared first on Search Engine Journal.