Categoria: Tendências
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Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
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Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity
While S&P 500 selection criteria is nuanced, the snub of a peer with a much larger market capitalization warrants questions.
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Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson
The agency executive discussed the state of CTV ad products in a live Digiday Podcast recording held during Digiday’s CTV Advertising Strategies event in New York City.
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Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make Sense To Use Noindex Header With LLMS.txt appeared first on Search Engine Journal.
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Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32% For Top Result After AI Overview Rollout appeared first on Search Engine Journal.
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How marketing’s next era will be powered by AI and human intelligence
Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next. AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it
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AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users. The post AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns appeared first on Search Engine Journal.
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DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works. The post DuckDuckGo Adds Option To Filter Out AI-Generated Images appeared first on Search Engine Journal.
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PPC Audience Strategy: Targeting Vs. Observation (With Examples)
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
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How To Get Your Content (& Brand) Recommended By AI & LLMs
Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works. The post How To Get Your Content (& Brand) Recommended By AI & LLMs appeared first on Search Engine Journal.
