Categoria: Tendências

Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win appeared first on Search Engine Journal.

Agencies, ad-tech companies and publishers are racing to test AI media agents. Not all those tests are successful — even some that are.

OpenAI seems to be wading into advertising. Digiday breaks down the prerequisites for its ad business and why this year’s Black Friday could fast-track its ultimate roadmap.

The proposed ban on THC-infused products was included in the bill Congress passed to end the government shutdown.

Data center demand is projected to grow 33% annually by 2030, while the industry struggles to find qualified candidates for increasingly complex systems.

As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.

Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.

If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of… Continue Reading The post How to Build an Audience From Scratch In 2026 appeared first on Copyblogger.