Categoria: Tendências
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Ad tech’s economy depends on float — and it’s getting pricier to keep it moving
The crunch has created an opening for a small set of financiers built specifically for ad tech’s quirks.
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How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
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Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.
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OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. The post OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk appeared first on Search Engine Journal.
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YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas. The post YouTube Introduces ‘Ask Studio’ AI For Channel Analytics appeared first on Search Engine Journal.
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Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. The post Google Uses AI To Group Queries In Search Console Data appeared first on Search Engine Journal.
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Automattic’s Legal Claims About SEO… Is This Real?
Automattic’s counterclaim against WP Engine says number of times keywords used is a ranking factor and they call that SEO. The post Automattic’s Legal Claims About SEO… Is This Real? appeared first on Search Engine Journal.
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The Brands & Campaigns That Won Black Friday 2024
The data shows Black Friday winners earned attention early, aligned with consumer research, and turned humor into measurable performance. The post The Brands & Campaigns That Won Black Friday 2024 appeared first on Search Engine Journal.
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AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
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The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.