Categoria: Tendências

Kaveri Camire, CMO, DXC Technology Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next.  AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it

A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users. The post AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns appeared first on Search Engine Journal.

DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works. The post DuckDuckGo Adds Option To Filter Out AI-Generated Images appeared first on Search Engine Journal.

Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.

Want your content and brand cited in AI results? Focus on substance, not shortcuts. Here’s the strategy that works. The post How To Get Your Content (& Brand) Recommended By AI & LLMs appeared first on Search Engine Journal.

An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss AI Search And Chatbots appeared first on Search Engine Journal.

Naming an agency of record is the industry’s shorthand for saying this isn’t going away.

As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.

More marketers are rediscovering importance of brand-building, and they’re updating the full-funnel playbook as they go.

By withholding generative AI from the creative process, Nestlé Waters helped establish a “playground” for ‘Sopranos’ stars in its Lion-winning campaign.