Categoria: Tendências

Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode. The post Google AI Overviews Now Powered By Gemini 3 appeared first on Search Engine Journal.

As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase products, it’s really how advertisers tap into a consumer’s mindset, motivation and emotional state at a given moment that moves

The rise of agentic commerce ends marketing-first SEO and forces brands to compete on data integrity and product truth. The post How Do You Compete In Agentic Commerce? appeared first on Search Engine Journal.

Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns. The post Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data appeared first on Search Engine Journal.

Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites The post WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites appeared first on Search Engine Journal.

Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.

While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy. 

While launching an ad business might be good for the AI platform’s bottom line, it could cause some users to jump ship as a result.

Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.