Categoria: Tendências

Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility. The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal.

Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.

We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.

Google faces an EU investigation into whether its AI practices and use of publisher content reflect an abuse of dominance. The post Google Hit By EU Probe Into Unfair Use Of Online Content appeared first on Search Engine Journal.

Navigate the complex world of link building with our guide to finding reputable link building services in 2026 for long-term success. The post AI Overviews Changed Everything: How To Choose Link Building Services For 2026 appeared first on Search Engine Journal.

Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws in 2026.

Blu is essentially a content marketing platform that uses a variety of LLMs to help the independent agency’s clients craft broader business goals through the prism of media

Analysts and media buyers expect ‘upward pressure’ on CPMs, should Netflix win the tussle with Paramount.

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.