Categoria: Tendências
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VTubers are catching marketers’ eyes in 2025
Instead of revealing their real-life faces to the camera, VTubers use motion-capture or hand-tracking technology to map their movements and facial expressions to an animated avatar. That way, they can keep their identities private while still building distinct, marketable personas that fans connect with.
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The definitive Digiday guide to what’s in and out in the creator economy
Here’s how the creator economy has shifted so far in the last 12 months.
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How To Create Your Instagram Content Plan (With Free Template)
Set clearer Instagram goals, streamline planning, and create a consistent visual tone with this practical content calendar guide and free downloadable template. The post How To Create Your Instagram Content Plan (With Free Template) appeared first on Search Engine Journal.
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Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
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Google Answers Question About Core Web Vitals “Poisoning”
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
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Local SEO Best Practices Aren’t Universal: Yext Study
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.
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Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.
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AI-Powered Search: Adapting Your SEO Strategy
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
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How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the…
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Confessions of an agency exec on using AI in global campaigns despite regulation
A global agency’s AI lead walks through the complex decision making process around AI in marketing strategy.