Categoria: Tendências
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In Graphic Detail: The real impact of creators at the World Cup
The 2026 World Cup buzz was all about creators; we look at the numbers breaking down their impact at the global tournament.
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As athletes embrace owned media properties, they’re pushing for more involved brand deals
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.
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TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
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Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
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Why AI Content Stopped Working & What To Do About It [Watch Now]
Does Google penalize AI content? Get answers on GEO, answer engine optimization, and the content personalization signals that convert. Watch on demand. The post Why AI Content Stopped Working & What To Do About It [Watch Now] appeared first on Search Engine Journal.
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Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth
AI doesn’t reward the best-optimized page. It rewards the highest-confidence evidence. Bill Hunt explains how organizations earn that confidence. The post Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth appeared first on Search Engine Journal.
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Designing A Measurement Framework Before You Touch GA4
Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation. The post Designing A Measurement Framework Before You Touch GA4 appeared first on Search Engine Journal.
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AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers. The post AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited appeared first on Search Engine Journal.
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Best Profound Alternatives for AI Search Visibility Optimization
Best Profound Alternatives for AI Search Visibility Optimization Two types of solutions exist for AI visibility: managed services that run the work for you, and platforms you operate yourself. Profound is the most established managed service, but it’s not the only option. If you’re evaluating whether Profound fits […] The post Best Profound Alternatives for…
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Anthropic’s Claude Can Now Watch A Video And Learn Your Job
Anthropic’s Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too. The post Anthropic’s Claude Can Now Watch A Video And Learn Your Job appeared first on Search Engine Journal.