Categoria: Tendências
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Digiday’s guide to what’s in and out for Advertising Week NY 2026
Here are the trends as we see them for AWNY 2026.
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Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.
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SPUR publishes AI content tracking standard, pitches OpenAI and Google to join
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
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‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
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Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
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Google Tells Sites To Fact-Check AI Content Before Publishing
Google’s guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata. The post Google Tells Sites To Fact-Check AI Content Before Publishing appeared first on Search Engine Journal.
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YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes. The post YouTube To Cut Reach Of Channels Reposting Barely Changed Clips appeared first on Search Engine Journal.
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AI Is Changing the Creative Toolkit: What Happens When Machines Start Thinking Beyond Prompts?
AI Is Changing the Creative Toolkit: What Happens When Machines Start Thinking Beyond Prompts? The biggest change in AI is not its ability to write a caption or create an image in seconds. It’s that AI is now taking on more of the work around your work. For […] The post AI Is Changing the…
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How Ecommerce Brands Can Improve Their Online Visibility With SEO in 2026
How Ecommerce Brands Can Improve Their Online Visibility With SEO in 2026 Getting shoppers to notice your ecommerce brand takes more than just tossing products online and hoping for the best. With so many stores fighting for attention, showing up in search really matters. And in 2026, SEO […] The post How Ecommerce Brands Can…
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AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening. The post AI Changed Your Buyer Faster Than Your Business Can Adapt appeared first on Search Engine Journal.