Categoria: Tendências

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue — but it’s not easy.

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically. The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.

Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.

Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.

Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs. The post Is Your Website Ready for AI Search? A Practical Audit for CMOs appeared first on Search Engine Journal.

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream

People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.

Sir Martin Sorrell says agencies can’t fix the billable hour until brands fix their AI problem.