Categoria: Tendências

Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs. The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams. The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.

The job isn’t execution anymore. AI handles that. The job is judgement.

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.

The location in Dallas opens this week, and one at the King of Prussia mall near Philadelphia opened last month.

Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.

Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.

Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments. But as money moves, so do