Categoria: Tendências
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Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs)
Technical SEO “best practices” increasingly reflect CMS and plugin defaults, not individual site decisions, according to 2025 HTTP Archive analysis. The post Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards (Not SEOs) appeared first on Search Engine Journal.
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The fight over principal media has moved on but advertisers are still catching up
What advertisers are only now learning about where their money goes.
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Gary Vaynerchuk built his name telling CMOs they were wrong. Now he’s telling their CFOs instead
Gary Vaynerchuk has a new favorite meeting.
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What’s behind Netflix’s CTV market share jump?
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
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Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax
Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.
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The numbers behind the WPP whistleblower case tell a story of their own
Here’s what the data actually shows, broken down by what it refers to.
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‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.
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Google Discover Update: Early Data Shows Fewer Domains In US
Early third-party tracking data offers a first look at how Google’s February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal.
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How to Optimize Your Content for LLMs With Semrush
The AI Search Optimizer on Semrush helps you rewrite your content to make it more citable by platforms like ChatGPT and Google‘s AI Overviews.
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SerpApi Challenges Google’s Right To Sue Over SERP Scraping
SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.