Categoria: Tendências
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From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
Kristi Argyilan talks the shifting retail media career path, knowing when to pivot, and why a reckoning is coming for the industry.
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Creators hire AI like interns as they look to save costs on the creative process
While some creators churn out AI slop in the name of scale, others are using the tech more pragmatically — to perform back-end tasks they previously had to pay a human to do.
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Here’s what marketers want from Meta’s Superintelligence Labs
Meta’s new unified AI unit is generating curiosity and confusion among marketers.
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As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain
News of the boycotts has largely faded from headlines. But, foot traffic to Target stores has been largely down year over year.
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Ad Tech Briefing: Google readies its last stand in latest antitrust trial
As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.
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OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI announced a new discounted subscription tier that will initially be available only in India. The post OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go appeared first on Search Engine Journal.
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Google Trends API Alpha: Mueller Confirms Small Pilot Group
Google Trends API launch starts with “quite small” pilot group, John Mueller confirms. Not expected to be a “big SEO event.” The post Google Trends API Alpha: Mueller Confirms Small Pilot Group appeared first on Search Engine Journal.
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LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. The post LinkedIn Alerts You When Posts Drive Profile Views & Followers appeared first on Search Engine Journal.
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AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed study finds LLMs often prefer AI-written content over human text in pairwise tests. The post AI Systems Often Prefer AI-Written Content, Study Finds appeared first on Search Engine Journal.
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Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. The post Google Makes Merchant API Generally Available: What’s New appeared first on Search Engine Journal.