Categoria: Tendências

Wikipedia’s new AI guidelines prohibit editors from using LLMs for writing or rewriting content, with two exceptions. The post Wikipedia Bans Use Of AI-Generated Content appeared first on Search Engine Journal.

No, the industry doesn’t need another hot take on The Trade Desk’s standoff with the agency holdcos. I’m going to give you one anyway.

The live sports data firm is working with Publicis and a laundry list of SSPs ahead of major sports tentpoles like the NBA Finals and World Cup.

What the data says about the CMO-agency relationship — and none of it is comfortable.

Inside the structure, strategy, and metrics of the Daily Mail’s creator-led content push.

War in the Middle East is a problem for advertising’s dealmakers. Just not yet.

Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.

A recent Google patent describes a system for replacing brand landing pages with AI-generated pages.

Google expands Search Live to 200+ countries, powered by its new Gemini 3.1 Flash Live model with multilingual voice and camera search in AI Mode. The post Google Takes Search Live Global With Gemini 3.1 Flash Live appeared first on Search Engine Journal.

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance. The post Google Adds New Performance Max Controls And Reporting Features appeared first on Search Engine Journal.