Categoria: Tendências

Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel. The post The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform appeared first on Search Engine Journal.

Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes. The post Quality Audiences: Why Lower Traffic Might Be Better appeared first on Search Engine Journal.

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue. The post How AI Search Can Drive Sales & Boost Conversions [Webinar] appeared first on Search Engine Journal.

Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.

The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected?

The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.

The editor in chief of Esquire represents something of a paradox: a digital native who came up through the ranks of online journalism.

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.

Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel. The post Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic appeared first on Search Engine Journal.

High severity vulnerability hits Redirection for Contact Form 7 plugin, affecting over 300,000 WordPress sites The post WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites appeared first on Search Engine Journal.