Categoria: Tendências

Here’s a rundown of lessons brands have shared about their AI implementations so far.

Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.

Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.

Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.

429% more AI referral traffic. 137% more conversions. See how four agencies use Semrush to track AI visibility and prove it to clients.

Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.

Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.