Categoria: Tendências
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‘Future of targeting’: Media agencies tentatively explore vector-based planning
Vector-based targeting is ‘very experimental’, but could offer AI-forward advertisers a better way of directing media buys.
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SharkNinja’s new growth strategy runs through comedy creators
Why SharkNina is chasing new buyers with comedy instead of a celebrity pitch.
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Ad Tech Briefing: Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
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Google’s Marvin Clarifies AI Search and Qualified Future Conversions
Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.
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ChatGPT Access Tied To 9% Drop In Traditional Search
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search. The post ChatGPT Access Tied To 9% Drop In Traditional Search appeared first on Search Engine Journal.
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Google Ads Requires Disclosure For AI-Generated Content
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows. The post Google Ads Requires Disclosure For AI-Generated Content appeared first on Search Engine Journal.
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How to Choose the Right Employee Recognition Software for Your Team
How to Choose the Right Employee Recognition Software for Your Team Recognition is no longer something you can squeeze in after the “real work” is done. Hybrid teams don’t get as many hallway compliments. Remote employees can feel out of sight. Even in-office teams want more than a […] The post How to Choose the…
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Evergreen Content Is Over – The Individual Is The Only Strategy Left
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. The post Evergreen Content Is Over – The Individual Is The Only Strategy Left appeared first on Search Engine Journal.
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Using Social Media Insights to Build Better SEO Content Topics
Using Social Media Insights to Build Better SEO Content Topics You open a blank topic sheet, paste in a few keywords, and suddenly everything sounds painfully familiar. “Tips for better content.” “Ways to improve SEO.” “Why content matters.” You can almost hear the same article being written for […] The post Using Social Media Insights…
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5 Top SEO Specialists and Experts in the Philippines (2026)
5 Top SEO Specialists and Experts in the Philippines (2026) The Philippines is home to some of the most recognized SEO specialists in Southeast Asia, with several names regularly cited in international publications like Search Engine Journal, Forbes, Ahrefs, and Moz. This list covers five SEO experts based […] The post 5 Top SEO Specialists…