Categoria: Tendências

By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.

As Semafor’s head of video, Adam Banicki sits at the intersection of the newsroom and the commercial team, reporting to the editor-in-chief with a dotted line to the revenue side.

Regulators are prising open Google’s programmatic machinery just as AI, commerce and ad tech players race to control more of the advertising stack.

Creators have been brought onto traditional upfronts within the last year, but it’s looking like they’re ready for their own show.

Job site operators report months-long waits for Google Indexing API approval, with no stated review timeframe in Google’s documentation. The post Job Boards Say Google Indexing API Requests Get No Response appeared first on Search Engine Journal.

A single .com works for The Guardian because of brand power. For most news publishers, separate country-code domains are the strategy that holds up. The post International SEO For Publishers: How To Succeed Across Borders appeared first on Search Engine Journal.

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing journeys becoming increasingly non-linear and fragmented, brands

Trendos’ Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach priorities. The post How To Find The Sources Shaping AI Answers In Your Industry appeared first on Search Engine Journal.