Categoria: Tendências

Google is testing Search Console controls and reports for AI Search visibility, including AI-specific impressions data for some UK sites. The post Google Tests Dedicated AI Search Reports In Search Console appeared first on Search Engine Journal.

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

This week’s Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.

Microsoft announced Web IQ, a set of grounding APIs that connect AI agents to Bing’s index. Pricing and general availability remain unclear. The post Microsoft Web IQ Gives AI Agents Bing Grounding APIs appeared first on Search Engine Journal.

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a

Matic Tribušon, Chief Product Officer, Celtra Marketers have spent years building infrastructure to measure their advertising: targeting models, multi-touch attribution, programmatic optimization — all of it has been systematically instrumented, refined and optimized to death. The one exception in this system? Creative.  Despite all the advancements in media measurement, creative continues to be largely governed