Categoria: Tendências

Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit. The post Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now appeared first on Search Engine Journal.

OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next. The post ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together appeared first on Search Engine Journal.

AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake. The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.

Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.

The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

The videos getting cited reveal how different AI search can be from traditional Google search.