Categoria: Tendências

CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.

Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.

Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI‑era, zero‑click search choked the flow of traffic to news and other open‑web sites, per U.S. and U.K. benchmarking data from Ozone, shared exclusively with Digiday. 

John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as “first-link priority.” The post Google’s Mueller On First Link Priority & Link Obfuscation appeared first on Search Engine Journal.

AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility.

TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee. The post TikTok Targets AI-Generated Spam Accounts In High-Risk Topics appeared first on Search Engine Journal.

Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks. The post Google Adds Image Generation To AI Overviews, Revamps Images appeared first on Search Engine Journal.