Categoria: Tendências

The New York Times is seeing a more publisher-friendly AI licensing ecosystem, but the marketplaces still have a long way to go.

Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social.

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.

The videos getting cited reveal how different AI search can be from traditional Google search.

AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.

Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword rankings and website traffic is no longer sufficient on its own for brands to thrive. As search behavior changes, brands

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI —

Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects. The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.