Categoria: Tendências
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Media Buying Briefing: With Aquila testing its wings, media agencies pay close attention to their clients’ work
The cross-media measurement initiative is supported by advertisers who will own the data and insights it will create. Trials are underway.
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Everything you need to know about the closing stages of Google’s ad tech antitrust trial
How the DOJ and Google will argue their cases in the remedies phase in a battle that could result in a forced sell-off.
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The Sun doubles video’s share of digital revenue to 18% by betting on original programming
At a time where publisher referral traffic is more volatile, The Sun is leaning hard into monetizing original video shows and growing its CTV presence.
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Hearst puts its audience data to work — through Amazon
Inside the early bet Hearst and Amazon are making on publisher data.
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Sports rights owners are embracing YouTube creators as their next media partners
Leagues are inviting creators on to the pitch in a bid to draw younger viewers, but taking care not to run foul of rights holders.
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6 Best Sales Tools That Actually Close Deals in 2025 [Tested]
6 Best Sales Tools That Actually Close Deals in 2025 [Tested] Why waste valuable time on repetitive sales tasks when the right tools can handle them for you? Our testing of 19 leading sales solutions shows that smart automation gives reps back an average of three hours each […] The post 6 Best Sales Tools…
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Content Optimization Tips to Boost Your SEO Rankings
Content Optimization Strategy: Top Tips for Rankings Growth In the busy online space, standing out from the pack requires consistent effort. In particular, businesses of all sizes need SEO to get noticed. And the copy they share on their websites plays one of the biggest roles in this. […] The post Content Optimization Tips to…
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Optimizing Audience Insights for Effective Marketing Campaigns
Optimizing Audience Insights for Effective Marketing Campaigns Here’s a sobering thought: marketers burn through $37 billion yearly targeting people who’ll never buy their stuff. And that number keeps climbing because most companies still guess who their customers really are. The problem isn’t lack of data. It’s drowning in […] The post Optimizing Audience Insights for…
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The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller
What’s changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited.
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Internal WordPress Conflict Spills Out Into The Open
Internal WordPress conflicts burst into the open, raising concerns about core contributor burnout and leadership. The post Internal WordPress Conflict Spills Out Into The Open appeared first on Search Engine Journal.