Categoria: Tendências

Google’s John Mueller confirmed that most sites don’t need to use a disavow file but if you need to be sure, do it. The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.

Agentic commerce is changing online shopping. Learn what it is, how it works, and how to prepare your business for it.

In advertising’s AI race, Epsilon says the winners won’t pick one mode. They’ll orchestrate many.

Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.

WPP declared itself transformed. CMOs will decide if that’s true.

Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.

Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.

NanoClaw’s creator says Google ranks a fake website above his project’s real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.

New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.