Categoria: Tendências

DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on Search Engine Journal.

Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a

SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live Stream Conference: Free Tickets Out Now appeared first on Search Engine Journal.

Google’s actions against SERP scraping are forcing the search industry to reconsider what ranking data is truly actionable. The post The Future Of Rank Tracking Can Go Two Ways appeared first on Search Engine Journal.

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

After experiencing a bump in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall social traffic increased by 20 percent, according to The Hill deputy managing editor of audience and content strategy Sarakshi Rai,…

Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.

The fireside chats touched on a variety of top-of-mind topics for the media and marketing execs in attendance.

A new U.S. TikTok app means starting from scratch.