Categoria: Tendências

Key AI search trends include growth in more complex queries and decreases in click-through rates.

The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever. The post The Same But Different: Evolving Your Strategy For AI-Driven Discovery appeared first on Search Engine Journal.

Four independent shops of different stripes and capabilities keep the flame of originality alive in the city that never sleeps.

In this report, we’ve gathered essential pieces of Digiday’s reporting in recent months that detail the state of AI and what U.K. and EU marketers need to know — and what is likely coming next in AI’s rapid evolution.

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.

Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways.

Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.

Digiday spoke with Cloudflare CEO Matthew Prince a few days after he met with the U.K. regulator on why he believes Google will inevitably have to split its AI and search crawler.

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