Categoria: Tendências
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Why Major Enterprises Use AI Chatbots as the First Step in Customer Engagement
Why Major Enterprises Use AI Chatbots as the First Step in Customer Engagement Enterprise websites have become the primary gateway for customer interaction. Instead of serving only as informational pages, they now function as real-time engagement platforms where visitors expect immediate support, guidance, and personalization. AI chatbots are […] The post Why Major Enterprises Use…
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How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement
Tree Hut is increasingly turning to AI to understand what its customer base wants next.
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Gale agency study on emerging media encourages marketers to tap more deeply into communities
The Stagwell agency found that with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner.
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Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
At IAB ALM, Amazon unveils beta program as debate around industry standards heats up.
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A running list of publisher lawsuits targeting Google’s ad tech practices
Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.
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WTF is Google’s Universal Commerce Protocol?
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
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Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
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LinkedIn Shares What Works For AI Search Visibility
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. The post LinkedIn Shares What Works For AI Search Visibility appeared first on Search Engine Journal.
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YouTube CEO Reveals Your Video Marketing Strategy For 2026
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI. The post YouTube CEO Reveals Your Video Marketing Strategy For 2026 appeared first on Search Engine Journal.
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15 Fixes To Improve Low Conversion Rates In Google Ads
Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.