Categoria: Tendências

YouTube is ramping up efforts to get TV’s largest advertisers to move more of their budget into its platform.

Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2025.

Apple’s updated Safari browser enables site owners to more accurately track critical Core Web Vitals metrics. The post Apple Safari Update Enables Tracking Two Core Web Vitals Metrics appeared first on Search Engine Journal.

This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies. From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex

Why Google’s focus on AI products is weakening traditional spam enforcement and reshaping risk for legitimate publishers and SEOs. The post Why Google’s Spam Problem Is Getting Worse appeared first on Search Engine Journal.

User-behavior insights from GA4 help prioritize the improvements that drive measurable gains instead of surface-level traffic wins. The post How To Track User Journey In GA4 To Make SEO Wins More Visible appeared first on Search Engine Journal.

Google’s core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check. The post Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates appeared first on Search Engine Journal.

Both independents made executive moves to harness a potential windfall of clients leaving the holding companies for better service and results.