Categoria: Tendências

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.

YouTube introduces virtual tipping system “Gifts, Powered by Jewels” for vertical livestreams, challenging TikTok. The post YouTube Takes On TikTok With New ‘Jewels’ Tipping System appeared first on Search Engine Journal.

Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

Wix’s new AI-powered site visualization tool streamlines site planning and accelerates the time it takes to update or launch a website The post Wix Rolling Out AI-Powered Site Planning & Visualization Tool appeared first on Search Engine Journal.

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills. The post LinkedIn Report: Most In-Demand Marketing Jobs & Skills appeared first on Search Engine Journal.

The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.

Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s ability to power a more holistic customer-centric model — one in which brand and performance budgets and strategies are converging. But what does that mean regarding media budgets, partner selections and technology

Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.