Categoria: Tendências

Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.

Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.

Nearly half of publishers have seen an increase over the last year in the referral traffic they get from social media platforms, according to a Digiday+ Research survey.

Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. The post Google AI Mode Introduces Data Visualization For Finance Queries appeared first on Search Engine Journal.

WordPress plans to support AI agents and publishers by exposing tools, content, and interactivity to external systems. The post WordPress Shares How AI May Play Stronger Role In Web Publishing appeared first on Search Engine Journal.

Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know. The post Google Shares Details Behind AI Mode Development appeared first on Search Engine Journal.

Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere

If you’re a local small business, optimizing your online presence for local clientele should be a top priority.

What are local citations and how can they help?

A few tweaks to your website can light up a neon sign above your local business details so search engines can find them.