Categoria: Tendências
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The Grinch That Stole Creativity: 2024 in Seussian Review
Will generative AI steal the heart of marketing? Will execs have a change of heart about creative? This marketing year in a review gives a special nod to the human Dr. Seuss and his fictional Grinch.
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Mullenweg Takes On Inc Magazine For “Biased” Interview
Matt Mullenweg hits back at Inc. magazine for “inaccuracies” and bias in an unflattering interview. The post Mullenweg Takes On Inc Magazine For “Biased” Interview appeared first on Search Engine Journal.
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Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year
Matt Mullenweg pauses WordPress services and expresses hope to reopen “sometime in the new year.” The post Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year appeared first on Search Engine Journal.
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RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
The crusade to make everything an ad network continues as yet another player enters the space: real estate media.
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Platform aspirations, legacy limitations: the agency holdco dilemma
Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite.
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Marketers have a new audience to worry about — large language models
Tech firms are creating new ways to understand how large language models perceive their brands.
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In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.
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Uncertainty over TikTok’s U.S. future splinters creators and agencies
With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
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Google Launches (Final?) Spam Update Of The Year
Google rolls out December spam update, expected to take a week to complete, capping off a year of aggressive spam measures. The post Google Launches (Final?) Spam Update Of The Year appeared first on Search Engine Journal.
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AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds
Study finds AI web crawlers are gaining ground on traditional search engines, reshaping how websites need to optimize their content. The post AI Crawlers Account For 28% Of Googlebot’s Traffic, Study Finds appeared first on Search Engine Journal.