Categoria: Tendências
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JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
JanSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.
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21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events
Struggle to network at SEO events as an introvert? Discover 21 actionable tips from real marketers to ease anxiety, spark connections, and thrive in any crowd.
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Validity Of Pew Research On Google AI Search Results Challenged
The Pew Research Center’s findings on AI and web traffic may be misleading due to major methodological gaps. The post Validity Of Pew Research On Google AI Search Results Challenged appeared first on Search Engine Journal.
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Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs. The post Web Guide: Google’s New AI Search Experiment appeared first on Search Engine Journal.
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Is digital in-flight advertising missing from marketers’ media mix?
Marketers and agencies strive to reach captive audiences in ways that enhance, not harm, their experience, but that’s often difficult to achieve. In its modern form, in-flight advertising has emerged as an ideal environment for reaching audiences that are already receptive to messaging. While in-flight advertising isn’t new, the digital nature of watching an ad
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‘The market didn’t need more of the same’: Media.net’s CRO on how SSPs are evolving
Let’s be honest: the world didn’t need another SSP. The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address marketers’ ongoing challenges, including
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AI in Data Recovery: Revolutionizing Digital Assets Protection
AI in Data Recovery: Revolutionizing Digital Assets Protection Artificial intelligence (AI) has become a game-changing technology revolutionizing how companies can store, assess, and recover all critical data. The difference between traditional and AI-powered data recovery is striking: while manual methods can eventually recover data, AI provides precision, speed, […] The post AI in Data Recovery:…
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Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features. The post Google Launches AI-Powered Virtual Try-On & Shopping Tools appeared first on Search Engine Journal.
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Google Search Central APAC 2025: Everything From Day 2
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025. The post Google Search Central APAC 2025: Everything From Day 2 appeared first on Search Engine Journal.
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Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval
Query fan-out helps plan deeper content for AI search, but it’s only step one. This guide shows how to connect it to real-world retrieval. The post Beyond Fan-Out: Turning Question Maps Into Real AI Retrieval appeared first on Search Engine Journal.