Categoria: Tendências
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Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group
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7 Best LinkedIn Lead Generation Agencies to Book More B2B Meetings in 2026
7 Best LinkedIn Lead Generation Agencies to Book More B2B Meetings in 2026 LinkedIn is no longer just a place to update your resume. For B2B companies, it has become the single most effective platform for reaching decision-makers and filling the sales pipeline with qualified opportunities. Studies show […] The post 7 Best LinkedIn Lead…
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10 Best ChatGPT Rank Tracking Tools for SEO Teams
10 Best ChatGPT Rank Tracking Tools for SEO Teams AI assistants now shape how buyers discover products and services, and ignoring this channel leaves a dangerous blind spot in SEO reporting. According to Wall Street Journal data, AI searches reached 5.6% of U.S. desktop search traffic by June […] The post 10 Best ChatGPT Rank…
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Why Most SaaS Companies Get Content Marketing Wrong (And How to Fix It)
Why Most SaaS Companies Get Content Marketing Wrong (And How to Fix It) SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 […] The post Why Most SaaS Companies…
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Why AI Misreads The Middle Of Your Best Pages
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.
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35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO
Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.
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Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.
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Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
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How the MLS plans to convert World Cup interest into lasting soccer fandom
Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.
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TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.