Categoria: Tendências

Sustainable paid media strategy begins with defending your budget from competitor intent through data-led exclusions and ROAS-based control. The post Ask A PPC: How To Protect A Budget From Competitor-Branded Terms appeared first on Search Engine Journal.

It’s a new technical standard for running real-time bidding that focuses on efficiency.

WordPress 6.9 will introduce the new Abilities API which makes it possible for advanced integration of AI through plugins and themes. The post Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching appeared first on Search Engine Journal.

A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.

Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.

Brands are getting more creative in their quests for influencers their competitors may not have already tapped.

OpenAI released GPT-5.1 Instant and Thinking models with improved instruction following and adaptive reasoning. The post OpenAI Releases GPT-5.1 With Improved Instruction Following appeared first on Search Engine Journal.

Mark Carlson, CEO, SimpleFeed With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. The post Google Launches Ads Advisor & Analytics Advisor Globally appeared first on Search Engine Journal.

Google Search supports sitewide shipping policy markup, letting you surface delivery costs and transit times in results without relying on Merchant Center. The post Google Launches Structured Data For Merchant Shipping Policies appeared first on Search Engine Journal.