Categoria: Tendências
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Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
With WPP’s strategic transformation announced last week, the battle for holding company supremacy could turn out differently than it’s been the last five years.
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WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.
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The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.
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Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
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Google AI Overviews Surges Across 9 Industries
Google AI Overviews shows fast growth across nine industries, now triggering AI Search in nearly half of all search queries. The post Google AI Overviews Surges Across 9 Industries appeared first on Search Engine Journal.
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Top SEO Tips For 2026 — Whiteboard Friday
What should you prioritize for SEO in 2026? Chima Mmeje offers six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead.
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Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content. The post Bing Adds GEO To Official Guidelines, Expands AI Abuse Definitions appeared first on Search Engine Journal.
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Common Traits of Content That Supports the Sales Funnel
Common Traits of Content That Supports the Sales Funnel Content marketing costs 62% less than traditional marketing and generates nearly three times the leads. That stat gets quoted a lot, usually to convince someone to start a blog. But the pitch skips the harder part, and that’s that […] The post Common Traits of Content…
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Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse
This week’s SEO Pulse highlights evolving AI link formats, cross-language sourcing biases in ChatGPT, and mounting pressure on traditional organic traffic. The post Discover Core Update Data, Sitemap Tips & AI Risks – SEO Pulse appeared first on Search Engine Journal.
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Google’s Discover Core Update Finishes Rolling Out
Google’s February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots. The post Google’s Discover Core Update Finishes Rolling Out appeared first on Search Engine Journal.