Categoria: Tendências

Google updated its Googlebot documentation to clarify file size limits, separating default limits that apply to all crawlers from Googlebot-specific details. The post Google Updates Googlebot File Size Limit Docs appeared first on Search Engine Journal.

The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the

Search Everywhere Optimization Strategy

The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural

Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal.

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation

Susan Leland, director of audience insights, NPR In an increasingly fragmented media landscape, optimizing ad spend to ensure both maximum reach and meaningful engagement has become a critical challenge for brands. Brands often suffer from inefficient oversaturation in traditional channels, which wastes ad dollars by hitting the same small segment of the audience repeatedly. Crucially,

SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence. The post Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) appeared first on Search Engine Journal.

WordPress published AI guidelines with five principles designed to encourage responsible use of AI. The post WordPress Publishes AI Guidelines To Combat AI Slop appeared first on Search Engine Journal.