Categoria: Tendências
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From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.
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Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
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WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.
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Google AI Generated Landing Page Patent Is Limited To Shopping & Ads
Google’s landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. The post Google AI Generated Landing Page Patent Is Limited To Shopping & Ads appeared first on Search Engine Journal.
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Google AI Overview Citations From Top-Ranking Pages Drop Sharply
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations. The post Google AI Overview Citations From Top-Ranking Pages Drop Sharply appeared first on Search Engine Journal.
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Google Clarifies How It Picks Thumbnails For Search, Discover
Google updated its Image SEO and Discover documentation to explain how schema markup and the og:image meta tag influence thumbnail selection. The post Google Clarifies How It Picks Thumbnails For Search, Discover appeared first on Search Engine Journal.
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Why neuro-contextual AI changes how marketers plan media
Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target consumers. Precision meant knowing a user’s past behavior. Relevance meant predicting what they might do next based on what they had already done. Campaigns were designed around the “who” because that was
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How to Use AI Chatbots to Improve Tenant Communication and Retention For Calgary Landlords
How to Use AI Chatbots to Improve Tenant Communication and Retention For Calgary Landlords The Calgary landlords are in the business of a competitive rental market where the effective communication and response to service has a direct effect on the satisfaction of the tenant and long term retention. As […] The post How to Use…
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Why SEO Now Depends on Citation-Worthy Content [Webinar]
How Content Marketing Drives Visibility in AI Search How do you get your content to be the kind that LLMs recognize, reference, and recommend? AI-powered search experiences like ChatGPT, Gemini, Copilot, and Google AI Overviews are changing how people discover brands and content. Instead of blue links on a results page, these systems generate answers…
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YouTube’s AI Slop Problem And How Marketers Can Compete
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy. The post YouTube’s AI Slop Problem And How Marketers Can Compete appeared first on Search Engine Journal.