Categoria: Tendências

Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?

The agency group’s AI-led production solution is the latest sign big players are rebundling their services. But indies are too.

The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.

Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional searches. The post Google Search Hits $63B, Details AI Mode Ad Tests appeared first on Search Engine Journal.

Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers. The post Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’ appeared first on Search Engine Journal.

Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.

Navigate the complexities of information retrieval and find out how to get into model training data for AI success. The post Information Retrieval Part 2: How To Get Into Model Training Data appeared first on Search Engine Journal.