Categoria: Tendências
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AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging.
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Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe
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How Forbes is using ChatGPT referral data to create audience cohorts
Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
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Walmart develops AI tools to help suppliers better understand customer data
The platform’s data aims to identify the points of conversion for brands, physically and digitally.
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Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
As the industry evolves, 4A’s Sylvia Banderas Coffinet wants to turn diversity into measurable business impact.
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Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. The post Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage appeared first on Search Engine Journal.
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Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption. The post Chrome To Warn Users Before Loading HTTP Sites Starting Next Year appeared first on Search Engine Journal.
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Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. The post Google Labs & DeepMind Launch Pomelli AI Marketing Tool appeared first on Search Engine Journal.
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How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility. The post How Google Discover REALLY Works appeared first on Search Engine Journal.
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Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes. The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared first on Search Engine Journal.
