Categoria: Tendências

Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding to grow their customer base, foster loyalty and reduce marketing costs. Yet now, retailers are becoming publishers, brands are evolving into data providers and companies like Disney are seemingly everything all at

Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance. The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] appeared first on Search Engine Journal.

Want better AI content? Stop fixing grammar and start editing like a human. Kevin Indig shows you how. The post How I Edit AI Content: A Workflow For The New Age Of Content Creation appeared first on Search Engine Journal.

JavaScript-dependent content may not be accessible to search engine crawlers, so make sure all page content can be rendered for best practice. The post Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO? appeared first on Search Engine Journal.

Daniel Hulme, WPP’s chief AI officer, is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

Google’s John Mueller explains that structured data won’t make a site rank better. The post Google Confirms That Structured Data Won’t Make A Site Rank Better appeared first on Search Engine Journal.

Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025 appeared first on Search Engine Journal.

March 2025 was Kick’s biggest month ever. However, some livestreaming creators remain reluctant to join Kick due to its relatively loose approach to content moderation.

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers.