Categoria: Tendências
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The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
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How apparel brands aim to win the spotlight at the Winter Olympics
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.
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‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.
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How The North Face, Vans and Timberland are trying to transform their businesses in 2026
At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.
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YouTube Expands Monetization For Some Controversial Issues
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization. The post YouTube Expands Monetization For Some Controversial Issues appeared first on Search Engine Journal.
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How We Built a Content Optimization Tool for AI Search [Study]
We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.
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Why Paid Search Foundations Still Matter In An AI-Focused World
Foundational strategy remains the quiet force behind whether automated campaign models elevate results or compound inefficiencies. The post Why Paid Search Foundations Still Matter In An AI-Focused World appeared first on Search Engine Journal.
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Social Media Trust Is Breaking Down (And How You Can Rebuild It)
Bots, fake reviews, and undisclosed AI are eroding trust on social media, creating a competitive advantage for brands that prioritize authenticity and real human experience. The post Social Media Trust Is Breaking Down (And How You Can Rebuild It) appeared first on Search Engine Journal.
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Google: AI Mode Checkout Can’t Raise Prices
Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices. The post Google: AI Mode Checkout Can’t Raise Prices appeared first on Search Engine Journal.
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What Google SERPs Will Reward in 2026 [Webinar]
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies can adapt. AI Overviews are expanding into new keyword and intent types, AI Mode is reshaping how results are displayed, and ongoing experimentation with SERP layouts is changing how users interact with search altogether. For…