Categoria: Tendências
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Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
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Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.
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As it ramps up push to fund AI bets, Meta makes a new play for agencies
Even in the age of Advantage+, Meta needs agencies.
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How to Use AI Tools to Manage an Online Store
How to Use AI Tools to Manage an Online Store Running an online store involves performing a number of (seemingly) small tasks that eventually pile up. How? You update products, reply to customers, fix things that break down, and keep an eye on orders and payments. None of […] The post How to Use AI…
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How Businesses Can Gain Client Trust with AI-Driven Content
How Businesses Can Gain Client Trust with AI-Driven Content The conversation around artificial intelligence often sounds louder than it feels in practice. Everyone talks about scaling, automation, and efficiency. But a bigger question pops up on strategy decks. Do people actually believe what they are reading anymore? AI […] The post How Businesses Can Gain…
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Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations
Microsoft found 31 companies hiding prompt injections inside “Summarize with AI” buttons aimed at biasing what AI assistants recommend in future conversations. The post Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations appeared first on Search Engine Journal.
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Google Ads Surfaces PMax Search Partner Domains In Placement Report
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review. The post Google Ads Surfaces PMax Search Partner Domains In Placement Report appeared first on Search Engine Journal.
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Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
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Information Retrieval Part 3: Vectorization And Transformers (Not The Film)
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal.
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New Meridian Tool, Performance Max Learning Path – PPC Pulse
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.