Categoria: Tendências

Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.

The disappearance of ChatGPT’s query fan-out metadata reveals why AI intelligence tools built on unofficial access are fragile by design. The post The Shortcut Behind Some AI Optimization Tools appeared first on Search Engine Journal.

Consider a new model for travel marketing where content adapts to traveler context instead of relying on static destination pages. The post How AI Automation Turns Static Travel Pages Into Living Content & Experiences appeared first on Search Engine Journal.

Google announced that Search Console’s brand queries filter is open to all eligible sites, spurring questions about the feature. The post Google Answers Questions About Search Console’s Branded Queries Filter appeared first on Search Engine Journal.

In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.  

As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers.

Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information.

Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.

Gutenberg 22.7 adds features that lay the groundwork for a role as an AI publishing platform and improve the editing experience. The post WordPress Gutenberg 22.7 Lays Groundwork For AI Publishing appeared first on Search Engine Journal.