Categoria: Tendências
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Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.
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OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
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Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
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How To Become The AI Search Authority In Your Company [Webinar]
Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal.
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The AI Slop Loop
New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information. The post The AI Slop Loop appeared first on Search Engine Journal.
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Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
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The Modern SEO Center Of Excellence: Governance, Not Guidelines
Replace optional SEO guidelines with enforceable governance to ensure consistent signals and scalable visibility across the enterprise. The post The Modern SEO Center Of Excellence: Governance, Not Guidelines appeared first on Search Engine Journal.
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Google Is Replacing Dynamic Search Ads With AI Max
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades. The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.
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Why Your Search Data Doesn’t Agree (And What To Do About It)
Attribution gaps, platform silos, privacy changes: Conflicting data is only getting worse. Here’s how to lead with clarity when the numbers don’t match. The post Why Your Search Data Doesn’t Agree (And What To Do About It) appeared first on Search Engine Journal.
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Google Just Made It Easy For SEOs To Kick Out Spammy Sites
Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. The post Google Just Made It Easy For SEOs To Kick Out Spammy Sites appeared first on Search Engine Journal.
