Categoria: Tendências
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How AI Is Changing The Way We Measure Success In Digital Advertising
AI is transforming PPC metrics, shifting from clicks to predictive modeling, automated bidding, and advanced attribution for smarter, more effective ad campaigns. The post How AI Is Changing The Way We Measure Success In Digital Advertising appeared first on Search Engine Journal.
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AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next] appeared first on Search Engine Journal.
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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
The first installment of Digiday+ Research’s 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.
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Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying.
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Under Hyve Group’s ownership, Possible conference expands its offerings
Hyve Group, which owns the Possible event in its third year, is introducing meeting elements that are the hallmark of its ShopTalk conference.
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Publicis Group CEO says advertisers are pacing, not panicking
Publicis CEO eyes growth even as the ground shifts.
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‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Brands are increasingly feeling the impact of President Trump’s tariffs. Here’s how the viral brand Bogg Bag is navigating the changes.
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Microsoft Monetize Gets A Major AI Upgrade
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue. The post Microsoft Monetize Gets A Major AI Upgrade appeared first on Search Engine Journal.
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LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. The post LinkedIn Study Finds Adding Links Boosts Engagement By 13% appeared first on Search Engine Journal.
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Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility. The post Google AI Overview Study: 90% Of B2B Buyers Click On Citations appeared first on Search Engine Journal.