Categoria: Tendências
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Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation
Yoast SEO introduces a feature that consolidates site schema and disambiguates entities like authors, articles, products, and organizations. The post Yoast SEO’s New Schema Aggregator Improves Entity Disambiguation appeared first on Search Engine Journal.
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The Role of Generative AI in Creative Marketing Campaigns
The Role of Generative AI in Creative Marketing Campaigns Creativity has always been at the very heart of what marketing is. The best campaigns stick in our heads for years. They make us feel something. They get us talking. But coming up with fresh ideas is hard. It […] The post The Role of Generative…
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Human + AI Writing: How to Create Content That Sounds Natural and Original
Human + AI Writing: How to Create Content That Sounds Natural and Original The air surrounding the conversations we have about AI has shifted in the past few years. We looked at artificial intelligence as some sort of experiment in the past, but now it is a part […] The post Human + AI Writing:…
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Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites
A warning was issued about two vulnerabilities affecting up to 60,000 installations of the Seraphinite Accelerator WordPress plugin. The post Seraphinite Accelerator WordPress Plugin Vulnerabilities Affect 60K Sites appeared first on Search Engine Journal.
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Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG’s agency brands, as well as why they were kept alive.
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Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
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Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year
Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
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How creator talent agencies are evolving into multi-platform operators
The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.
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How To Build An AI SEO Strategy That Outlasts Tactics
If your AEO plan is just a tactic list, it won’t survive scrutiny. Here’s how to build a durable AI SEO strategy. The post How To Build An AI SEO Strategy That Outlasts Tactics appeared first on Search Engine Journal.