Categoria: Tendências
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Top AI SEO Tools in 2026 for Smarter Optimization & Growth
Top AI SEO Tools in 2026 for Smarter Optimization & Growth Up to 60% of SEO teams now use AI to automate keyword research, analyze SERPs, and predict ranking outcomes. The shift isn’t just about efficiency. It’s about staying competitive in an AI-driven search ecosystem where algorithms evolve […] The post Top AI SEO Tools…
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5 Best AI Overviews Trackers That Show Where Your Brand Appears in 2026
5 Best AI Overviews Trackers That Show Where Your Brand Appears in 2026 Google’s AI Overviews have reshaped search visibility faster than any SERP feature before them. AI-generated summaries now appear above organic results, pulling information from multiple sources and often mentioning brands without driving clicks. As a […] The post 5 Best AI Overviews…
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Lipsync AI: How to Choose the Best Tool for Multilingual Video
Lipsync AI: How to Choose the Best Tool for Multilingual Video AI-powered lipsync technology has changed how video content is produced, localized, and shared worldwide. Whether it’s a marketing team adapting ads for different countries, an e-learning company translating courses, or influencers reaching new audiences, lip-sync tools let […] The post Lipsync AI: How to…
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WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
WPP Media’s partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.
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Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.
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WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.
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Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.
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Brands invest in creators for reach as celebs fill the Big Game spots
The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.
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How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
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GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?