Categoria: Tendências

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.

Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals. The post The 5-Step Process To Setting Crystal Clear PPC Goals appeared first on Search Engine Journal.

Learn how AI is transforming B2B go-to-market strategies into scalable, intelligent systems that drive revenue, enable cross-team alignment, and adapt to buyer behavior. The post How To Leverage AI To Modernize B2B Go-To-Market appeared first on Search Engine Journal.

A Cloudflare-backed non-profit is offering free domain names to help support a free and open Internet The post Non-Profit Organization Announces Free Domain Names appeared first on Search Engine Journal.

Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.

The change was first spotted by Juozas Kaziukėnas, an independent analyst, who noted that the updated code underlying Amazon’s sprawling website.

While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.