Categoria: Tendências

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.

Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.

Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.

It’s no secret Dentsu’s holdings outside of the Japanese market have been an ill fit since the holdco bought Aegis in 2013. But it’s worth understanding why.

Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.

Brands are stretching holiday ad spend over longer periods in response to shifting consumer habits.

The move is expected to have a noticeable impact on the workloads and sentiment of those who remain with the company.