Categoria: Tendências
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Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
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Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
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Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
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26 AI SEO Statistics for 2026 + Insights They Reveal
AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.
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WPP expands AI capabilities to boost brand performance with Sightly partnership
The era of agencies putting AI to use helping brands help themselves is upon us. And both holding companies and independent agencies are getting into the game.
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Independent agencies face new frontier as agency-in-a-box tools democratize creativity
AI-powered ‘agency-in-a-box’ tools are redefining the creative landscape, forcing independent agencies to innovate or be outpaced by automation.
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Ad Tech Briefing: IAB Tech Lab plans a ‘Programmatic Governance Council’ amid transparency rift
Sources tell Digiday the council eyes debut meeting next month to heal wounds after bruising TID debate.
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In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.
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How The Times is using AI to model synthetic focus groups from human audiences
The British news publisher has worked with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel.
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How AI is reinventing the holiday gift guide
Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.
