Categoria: Tendências

An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.

The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.

Is it possible that Wall Street doesn’t understand the value of a holding company anymore – or at least is missing the intangibles?

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

As more advertisers beef up in-house media operations, some are looking to the “final frontier” of programmatic.

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.