Categoria: Tendências

Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows. The post Google Gemini Sends More Traffic To Sites Than Perplexity: Report appeared first on Search Engine Journal.

As Meta and YouTube suffer defeats with damages in court, will media buyers steer clients away from them? Unlikely for now.

Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.

As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.

The Washington Post is betting on creator content to open up new revenue and audiences, after newsroom layoffs.

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.

Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics. The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.

This guide explains how AI systems choose content, what research says about citation patterns, and where brands should focus first. The post Answer Engine Optimization: How To Get Your Content Into AI Responses appeared first on Search Engine Journal.

Use Semrush to turn one topic into a data-backed content pipeline for blog, social, email, and more.