Categoria: Tendências

Publicis Groupe formed Influential Sports, a new unit that taps into the creator and influencer marketplace to help brands connect with sports fans on a deeper level.

The Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned. 

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. 

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

Now that the dust has settled, it’s time to reflect on the best and worst commercials from Super Bowl 2026.

New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.

Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.

OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.

This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.