Categoria: Tendências

Brands are looking for new ways to build relationships that last, and go deeper than a hashtag-sponsored post.

WPP declared itself transformed. CMOs will decide if that’s true.

Agencies are knitting SEO and PPC teams closer together as they adapt to the new rules of search that are driven by the use of generative AI.

Despite revenue increases, the markets were brutal but reports over talks with OpenAI proved later upside.

NanoClaw’s creator says Google ranks a fake website above his project’s real site despite 18K GitHub stars, press coverage, and structured data setup. The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.

New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.

Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.