Categoria: Tendências

Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Why Core Updates Can Roll Out In Stages appeared first on Search Engine Journal.

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.

Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.

Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”

Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.

Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.

Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The post Google Explains Googlebot Byte Limits And Crawling Architecture appeared first on Search Engine Journal.

Part 3 of this analysis reveals what AI actually rewards in content, from entity types to structure, across seven verticals. The post The Science Of What AI Actually Rewards appeared first on Search Engine Journal.