Categoria: Tendências

Digital out-of-home providers are competing for a greater share of ad spend during the FIFA World Cup.

The DOJ’s NFL probe highlights how sports rights complexity can be ‘good for pricing, but hard on strategy’ for brands and buyers.

The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.

Agentic commerce has moved from hype to reality, prompting Mondelez to hire a global lead focused on the shift.

Agencies’ top concerns this year are client spending and the effects of AI, according to a Digiday+ Research survey conducted in the fourth quarter of 2025 among 62 agency professionals.

The next phase of ecommerce is being shaped by AI agents, open commerce protocols, and payment systems built for transactions without a human at checkout. The post Selling To AI: The Complete Guide To Agentic Commerce appeared first on Search Engine Journal.

Stanford’s 2026 AI Index covers 400+ pages of data. Here’s what search professionals should take from the adoption numbers, reliability gaps, and transparency decline. The post AI Adoption Outpaced The PC & Internet: Dive Into The Stanford Report Data appeared first on Search Engine Journal.

Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets. The post Google Bans Back Button Hijacking, Agentic Search Grows – SEO Pulse appeared first on Search Engine Journal.

Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility. The post Google’s Product Feed Strategy Points To The Future Of Retail Discovery appeared first on Search Engine Journal.