Categoria: Tendências

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.

Agentic media planning and buying could shake up programmatic media. But old politics and new ambitions are dividing key players into camps pursuing consensus – or disruption.

For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself. 

Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained. The post Google’s March Core Update Shifted Visibility Away From Aggregators appeared first on Search Engine Journal.

Ask.com, the search engine formerly known as Ask Jeeves, has shut down. IAC discontinued the search business after nearly 30 years. The post Ask Jeeves Is Gone After Nearly 30 Years Of Search appeared first on Search Engine Journal.

AI-driven consumption is forcing brands to rethink content structure, clarity, and portability beyond traditional page-based experiences. The post Your Website Is A Source, Not A Megaphone appeared first on Search Engine Journal.

Alphabet and Microsoft earnings show search ad revenue growing while Google Network revenue fell to $6.97B, continuing a multi-quarter decline. The post What Google & Microsoft Earnings Say About Search appeared first on Search Engine Journal.

Google’s Preferred Sources is now available as a global signal that can help SEO for Top Stories and Google Discover. The post Google’s Preferred Sources Is Now A Global SEO Signal appeared first on Search Engine Journal.

Google’s web.dev guidance advises developers to treat AI agents as a distinct visitor type and recommends practices similar to accessibility practices. The post Google Tells Developers To Build For AI Agents, Not Just Humans appeared first on Search Engine Journal.