Categoria: Tendências

A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.

Ad tech’s recent lexicon suggests “programmatic” will soon ceded way ground to “agentic.”

Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

80,000+ WooCommerce Square WordPress plugin installations vulnerable to fraudulent charges flaw The post WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges appeared first on Search Engine Journal.

Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri. The post Apple Selects Google’s Gemini For New AI-Powered Siri appeared first on Search Engine Journal.

Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data. The post Google’s UCP Checkout Brings New Tradeoffs For Retailers appeared first on Search Engine Journal.

The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.

PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.

Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.

WordPress community responds to the use of the official WordPress X account for “childish” trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal.